Home - BUAD 231 - Principles of Marketing - LibGuides at Millersville University of Pennsylvania

Evaluating Information

Evaluating Information - Applying the CRAAP Test This link opens in a new window
The CRAAP Test is a list of questions to help you evaluate the information you find. Different criteria will be more or less important depending on your situation or need.

Regardless of where you are getting your information, you need to be aware of a few simple attributes about whatever information you are using.

When evaluating information, here are five helpful considerations:

Currency: timeliness of the information.

Relevance: importance of the information for your need.

Authority: source of the information.

Accuracy: reliability, truthfulness, correctness.

Purpose: reason that the information exists.

Thinking Critically About World Wide Web Resources This link opens in a new window

Finding Research, Trade and Popular Business Articles

Business Source Complete This link opens in a new window
The largest and most in-depth business research database available. Contains scholarly research, trade publications, and industry news and reports.

Use the SUBJECT drop down when searching to improve results. Also includes books, case studies, company profiles, country reports, industry reports, market research reports, peer reviewed scholarship from more than 2000 journals available in full text, SWOT analysis and thousands of trade publications. Coverage begins in 1886 (yes, 1886).

Business Source Complete will likely provide you with all the literature (scholarly, trade, popular) that you will need for your research in the area of consumer behavior.

If you are taking more technical or sociological perspective of technology and consumer behavior the Computers & Applied Sciences Complete may be helpful.

Regardless of what database you are using, be sure to include the permalink along with the APA formatted citation to the resources that you will be using as part of your research.

Computers & Applied Sciences Complete This link opens in a new window
Covers the computing, technology, and engineering disciplines including the business and social implications of new technology. Encompasses nearly 500 active full text journals and a growing corpus of open access journals and leading trade and industrial publications.

Handbooks and Guides to Marketing / Digital Marketing

Authority Guide to Writing and Implementing a Marketing Plan (2017)
A Step-by-step Manual to Make You a Smarter Marketer and Maximise Your Business Profits. This Authority Guide presents a methodology to allow small businesses to be proactive in writing and implementing their marketing plans efficiently and correctly into their business.
Digital Marketing QuickStart Guide (2022)
The Simplified Beginner’s Guide to Developing a Scalable Online Strategy, Finding Your Customers & Profitably Growing Your Business
EMarketing: The Essential Guide to Marketing in a Digital World (7th ed, 2022)
Guerrilla Marketing (vol 1, 2022)
Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success
Guerrilla Marketing (vol 2, 2022)
Focused on low-cost, strategic marketing concepts that will creatively promote a compelling product or service, Guerrilla Marketing's winning approach relies on knowledge, time, energy, and imagination rather than a big marketing budget.
Marketing : A Quickstudy Digital Reference Guide (2019)
This big-picture view of marketing's most important core concepts includes the details behind those concepts in clear, concise and easy to review sections.
Social Media Marketing : A QuickStudy Digital Reference Guide (2021)

Demographic Information

US Census Data This link opens in a new window
Official U.S. Census Bureau data covering the state, county, or city levels for population, housing, economic and geographic data.

Marketing Plan Examples

Marketing plan examples to inspire your work ( from Adobe Experience Cloud Team )
Outlines the basic parts of a marketing plan; along with 15 inspirational examples for products, cities, brands (Coke in particular) and non-profits.
What is a Marketing Plan & How to Create One [with Examples]
Venngage focuses on visual display of ideas; but the outline of typical parts of a marketing plan is very concise.
How To Write a Marketing Plan: A Step-by-Step Guide (With Examples)
From Indeed Career Guide.
What Is a Marketing Plan? Types and How to Write One
From Investopedia. Marketing plan is not to be confused with a business plan.

Effective Presentations

12 Important Elements of a Successful Presentation
From Indeed Career Guide.
How to Make a Good Presentation
From Venngage.

APA Citation Style and Grammar Guidelines

Publication manual of the American Psychological Association : the official guide to APA style ( APA Manual ) This link opens in a new window
Washington, DC: American Psychological Association, 2020. 7th ed.
Written as a guide for contributors to A.P.A. journals, this is also useful to students who need to know recommended forms for presenting bibliographies, footnotes, tables, and figures.
Location: Reserve -- Permanent BF76.7 .P83x 2020 ( at Reserves behind circulation desk; 4 hour loan )
APA formatting and Style Guide : General Format ( OWL ) This link opens in a new window
APA formatting : Reference List for ELECTRONIC Sources ( OWL ) This link opens in a new window

Tutorial: APA Citations 7th Edition

APA Style and Grammar Guidelines This link opens in a new window
APA Style provides a foundation for effective scholarly communication because it helps writers present their ideas in a clear, concise, and inclusive manner.

Subject Librarian

Scott Anderson

Email Me

Contact:

Office: Library,
Lower Level 102A ( LL102A )

717-871-7030

Subjects: Accounting, Business Administration, Computer Science, Economics, Entrepreneurship, Finance, Management, Marketing, Mathematics

Library Services

Ask a Librarian This link opens in a new window
We’re here to help - in person, email, IM/chat, phone, text & personal appointments.
Request It (E-ZBorrow) This link opens in a new window
Using EZB is the fastest way to get a book that Millersville does not have. Items usually arrive within four business days at the library circulation desk in McNairy Library.
Request It This link opens in a new window
Request full-text articles, chapters/sections of books, books, and conference proceedings. Look for the green squirrel when you're in a library database to request items. Articles usually arrive within 2 business days; books and other physical items typically arrive in 5 business days.
Course Reserves This link opens in a new window
Access items for your course added by your instructor. Books and DVDs can be checked out at the library circulation desk in McNairy Library.
Journals by Name ( title search or browse by discipline ) This link opens in a new window

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