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BUAD 231 - Principles of Marketing: Home

Evaluating Information


Regardless of where you are getting your information, you need to be aware of a few simple attributes about whatever information you are using.

When evaluating information, here are five helpful considerations:

Currency: timeliness of the information.

Relevance: importance of the information for your need.

Authority: source of the information.

Accuracy: reliability, truthfulness, correctness.

Purpose: reason that the information exists.

Finding Research, Trade and Popular Business Articles

Business Source Complete will likely provide you with all the literature (scholarly, trade, popular) that you will need for your research in the area of consumer behavior.  

If you are taking more technical or sociological perspective of technology and consumer behavior the Computers & Applied Sciences Complete may be helpful. 

Regardless of what database you are using, be sure to include the permalink along with the APA formatted citation to the resources that you will be using as part of your research.

Handbooks and Guides to Marketing / Digital Marketing

Demographic Information

Marketing Plan Examples

Effective Presentations

APA Citation Style and Grammar Guidelines

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