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The largest and most in-depth business research database available. Contains scholarly research, trade publications, and industry news and reports.
Use the SUBJECT drop down when searching to improve results. Also includes books, case studies, company profiles, country reports, industry reports, market research reports, peer reviewed scholarship from more than 2000 journals available in full text, SWOT analysis and thousands of trade publications. Coverage begins in 1886 (yes, 1886).
Business Source Complete will likely provide you with all the literature (scholarly, trade, popular) that you will need for your research in the area of consumer behavior.
If you are taking more technical or sociological perspective of technology and consumer behavior the Computers & Applied Sciences Complete may be helpful.
Regardless of what database you are using, be sure to include the permalink along with the APA formatted citation to the resources that you will be using as part of your research.
Full text resource that focuses on traditional engineering challenges & research, computing technology, as well as research concerning the business and social implications of new technology. Provides content from leading trade and industrial journals, professional and technical society journals, specialized subject periodicals, buyers’ guides, directories, conference proceedings and more.
Washington, DC: American Psychological Association, 2009. 6th ed.
Written as a guide for contributors to A.P.A. journals, this is also useful to students who need to know recommended forms for presenting bibliographies, footnotes, tables, and figures.
Accessibility: Reserve -- BF76.7 .P83x 2009 ( 4 Hour Circulation )
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Request It (E-ZBorrow)
PLEASE NOTE : Request It (E-ZBorrow) will become unavailable on Thursday, July 1, 2021 as we transition to a new system with a launch date in August 2021. Please use Request It (Green Squirrel) during this time period. Thank you.
Using EZB is the fastest way to get a book that Millersville does not have. Items usually arrive within 4 business days at the library circulation desk in McNairy Library.
New EZB in test mode : https://ezborrow.reshare.indexdata.com/
Request full-text articles, chapters/sections of books, books, and conference proceedings. Look for the green squirrel when you're in a library database to request items. Articles usually arrive within 2 business days; books and other physical items typically arrive in 5 business days.