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Regardless of where you are getting your information, you need to be aware of a few simple attributes about whatever information you are using.
When evaluating information, here are five helpful considerations:
Currency: timeliness of the information.
Relevance: importance of the information for your need.
Authority: source of the information.
Accuracy: reliability, truthfulness, correctness.
Purpose: reason that the information exists.
Finding Research, Trade and Popular Business Articles
Business Source Complete
The largest and most in-depth business research database available. Contains scholarly research, trade publications, and industry news and reports.
Use the SUBJECT drop down when searching to improve results. Also includes books, case studies, company profiles, country reports, industry reports, market research reports, peer reviewed scholarship from more than 2000 journals available in full text, SWOT analysis and thousands of trade publications. Coverage begins in 1886 (yes, 1886).
Business Source Complete will likely provide you with all the literature (scholarly, trade, popular) that you will need for your research in the area of consumer behavior.
If you are taking more technical or sociological perspective of technology and consumer behavior the Computers & Applied Sciences Complete may be helpful.
Regardless of what database you are using, be sure to include the permalink along with the APA formatted citation to the resources that you will be using as part of your research.
Applied Science & Technology Source
Full text resource that focuses on traditional engineering challenges & research, computing technology, as well as research concerning the business and social implications of new technology. Provides content from leading trade and industrial journals, professional and technical society journals, specialized subject periodicals, buyers’ guides, directories, conference proceedings and more.
Ask a Librarian
We’re here to help - in person, email, IM/chat, phone, text & personal appointments.
Request It (E-ZBorrow)
The fastest way to get a book that Millersville does not have. Items usually arrive within 4 business days at the library circulation desk in McNairy Library.
Request full-text articles, chapters/sections of books and conference proceedings. Or look for the green squirrel when you're in a library database to Request It. Articles usually arrive within 2 business days.
Access items for your course added by your instructor. Books and DVDs can be checked out at the library circulation desk in McNairy Library. Get login help
for course reserves.
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