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Regardless of where you are getting your information, you need to be aware of a few simple attributes about whatever information you are using.
When evaluating information, here are five helpful considerations:
Currency: timeliness of the information.
Relevance: importance of the information for your need.
Authority: source of the information.
Accuracy: reliability, truthfulness, correctness.
Purpose: reason that the information exists.
What is SWOT ?
S = Strengths ( internal )
W = Weaknesses ( internal )
O = Opportunities ( external )
T = Threats ( external )
Kimberly-Clark SWOT Analysis
Kimberly-Clark Corp., a global health and hygiene firm, focusing on the strengths, weaknesses, opportunities and threats (SWOT) faced by the company. Strengths include its portfolio of market-leading products. Weaknesses include its dependence on specific geographies and unfunded employee pension benefits.
Whole Foods Market Inc
Provides an overview of and research related to Whole Foods Market Inc and its various subsidiaries and operations around the world. Includes SWOT analysis, market reports, industry news, and articles about the company itself.
Finding Research, Trade and Popular Business Articles
Business Source Complete will likely provide you with a very good portion of the literature (scholarly, trade, popular) or SWOT examples that you will need for your research.
It is helpful to include the permalink along with the APA formatted citation to the resources that you will be using as part of your research.
Applied Science & Technology Source
Full text resource that focuses on traditional engineering challenges & research, computing technology, as well as research concerning the business and social implications of new technology. Provides content from leading trade and industrial journals, professional and technical society journals, specialized subject periodicals, buyers’ guides, directories, conference proceedings and more.
Business Source Complete
The largest and most in-depth business research database available. Contains scholarly research, trade publications, and industry news and reports.
Use the SUBJECT drop down when searching to improve results. Also includes books, case studies, company profiles, country reports, industry reports, market research reports, peer reviewed scholarship from more than 2000 journals available in full text, SWOT analysis and thousands of trade publications. Coverage begins in 1886 (yes, 1886).
Access the full-text for more than 400 newspapers and other sources. Includes: USA Today, The Christian Science Monitor, and The Times (London); plus transcripts from CNN, National Public Radio, CBS News, Fox News, CNBC, etc.
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