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BUAD 431 - Marketing Research: Home

Evaluating Information


Regardless of where you are getting your information, you need to be aware of a few simple attributes about whatever information you are using.

When evaluating information, here are five helpful considerations:

Currency: timeliness of the information.

Relevance: importance of the information for your need.

Authority: source of the information.

Accuracy: reliability, truthfulness, correctness.

Purpose: reason that the information exists.

Finding Research, Trade and Popular Business Articles


Business Source Complete will likely provide you with an excellent start on your literature review (scholarly, trade, popular) if your topic is even remotely "business centric."

If you are taking more technical or sociological perspective on a topic, then Applied Sciences & Technology Source may be helpful.  If you are doing something very communication or sports related, then Communication & Mass Media Complete and/or SportsDISCUS might be of value in addition to using Business Source Complete.

Regardless of the database you are using, be sure to include the permalink along with the APA formatted citation to the resources that you will be using as part of your research.


Statistical Information

Library Search ( nearly everything )

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Endnotes & Footnotes

APA Citation Style and Grammar Guidelines

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