Home - BUAD 431 - Marketing Research - LibGuides at Millersville University of Pennsylvania

Focusing the Research Question

Evaluating Information

Evaluating Information - Applying the CRAAP Test This link opens in a new window
The CRAAP Test is a list of questions to help you evaluate the information you find. Different criteria will be more or less important depending on your situation or need.

Regardless of where you are getting your information, you need to be aware of a few simple attributes about whatever information you are using.

When evaluating information, here are five helpful considerations:

Currency: timeliness of the information.

Relevance: importance of the information for your need.

Authority: source of the information.

Accuracy: reliability, truthfulness, correctness.

Purpose: reason that the information exists.

Thinking Critically About World Wide Web Resources This link opens in a new window

Covering the Basics of ...

Encyclopedia of Survey Research Methods ( SRO ) This link opens in a new window

Finding Research, Trade and Popular Business Articles

Business Source Complete This link opens in a new window
The largest and most in-depth business research database available. Contains scholarly research, trade publications, and industry news and reports. Includes books, case studies, company profiles, country reports, industry reports, market research reports, peer reviewed scholarship from more than 2000 journals available in full text, SWOT analysis and thousands of trade publications. Coverage begins in 1886 (yes, 1886).

Business Source Complete will likely provide you with an excellent start on your literature review (scholarly, trade, popular) if your topic is even remotely "business centric."

If you are taking more technical or sociological perspective on a topic, then Applied Sciences & Technology Source may be helpful. If you are doing something very communication or sports related, then Communication & Mass Media Complete and/or SportsDISCUS might be of value in addition to using Business Source Complete.

Regardless of the database you are using, be sure to include the permalink along with the APA formatted citation to the resources that you will be using as part of your research.

Computers & Applied Sciences Complete This link opens in a new window
Covers the computing, technology, and engineering disciplines including the business and social implications of new technology. Encompasses nearly 500 active full text journals and a growing corpus of open access journals and leading trade and industrial publications.
Education Source This link opens in a new window
Full text resource covers scholarly research and information for education students, professionals and policy makers. Includes the largest and most complete collection of full-text education journals. Includes international English-language periodicals, monographs, yearbooks and more. Covers all levels of education—from early childhood to higher education—including all educational specialties, such as multilingual education, health education and testing.
Communication Source (inclusive of Communication and Mass Media Complete) This link opens in a new window
Communication Source is the most comprehensive resource for communication research. Communication Source includes Communication and Mass Media Complete, Communication Abstracts (formerly published by Sage) and includes many unique sources in the field of communications. Communication Source offers abstracts and indexing as well as full-text content from publications worldwide pertaining to Communication, Linguistics, Rhetoric and Discourse, Speech-Language Pathology, Media Studies and other fields relevant to the discipline. Indexing for most major journals is from the publication's first issue to the present.
SPORTDiscus This link opens in a new window
SPORTDiscus is an international database containing information on the following: sports medicine, exercise physiology, biomechanics, psychology, training techniques, coaching, physical education, physical fitness, active living, recreation, history, facilities and equipment.
Academic Search Ultimate This link opens in a new window
Full-text access to thousands of popular and scholarly sources. A "goto" database for any subject.

Statistical Information

National Center for Educational Statistics This link opens in a new window
The National Center for Education Statistics (NCES) is the primary federal entity for collecting and analyzing data related to education.

Library Search ( nearly everything )

Endnotes & Footnotes

Microsoft Office 2010 : Word : Insert or Create Footnotes or Endnotes This link opens in a new window
EBSCOhost : Video Tutorial : Grabbing a Permalink for an item This link opens in a new window

APA Citation Style and Grammar Guidelines

Publication manual of the American Psychological Association : the official guide to APA style ( APA Manual ) This link opens in a new window
Washington, DC: American Psychological Association, 2020. 7th ed.
Written as a guide for contributors to A.P.A. journals, this is also useful to students who need to know recommended forms for presenting bibliographies, footnotes, tables, and figures.
Location: Reserve -- Permanent BF76.7 .P83x 2020 ( at Reserves behind circulation desk; 4 hour loan )
APA formatting and Style Guide : General Format ( OWL ) This link opens in a new window
APA formatting : Reference List for ELECTRONIC Sources ( OWL ) This link opens in a new window

Tutorial: APA Citations 7th Edition

APA Style and Grammar Guidelines This link opens in a new window
APA Style provides a foundation for effective scholarly communication because it helps writers present their ideas in a clear, concise, and inclusive manner.

Subject Librarian

Scott Anderson

Email Me

Contact:

Office: Library,
Lower Level 102A ( LL102A )

717-871-7030

Subjects: Accounting, Business Administration, Computer Science, Economics, Entrepreneurship, Finance, Management, Marketing, Mathematics

Library Services

Ask a Librarian This link opens in a new window
We’re here to help - in person, email, IM/chat, phone, text & personal appointments.
Request It (E-ZBorrow) This link opens in a new window
Using EZB is the fastest way to get a book that Millersville does not have. Items usually arrive within four business days at the library circulation desk in McNairy Library.
Request It This link opens in a new window
Request full-text articles, chapters/sections of books, books, and conference proceedings. Look for the green squirrel when you're in a library database to request items. Articles usually arrive within 2 business days; books and other physical items typically arrive in 5 business days.
Course Reserves This link opens in a new window
Access items for your course added by your instructor. Books and DVDs can be checked out at the library circulation desk in McNairy Library.
Journals by Name ( title search or browse by discipline ) This link opens in a new window

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