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BUAD 332 - Consumer Behavior: Home

Evaluating Information

 

Regardless of where you are getting your information, you need to be aware of a few simple attributes about whatever information you are using.

When evaluating information, here are five helpful considerations:

Currency: timeliness of the information.

Relevance: importance of the information for your need.

Authority: source of the information.

Accuracy: reliability, truthfulness, correctness.

Purpose: reason that the information exists.

Finding Research, Trade and Popular Business Articles

Business Source Complete will likely provide you with all the literature (scholarly, trade, popular) that you will need for your research in the area of consumer behavior.  

If you are taking more technical or sociological perspective of technology and consumer behavior the Computers & Applied Sciences Complete may be helpful. 

Regardless of what database you are using, be sure to include the permalink along with the APA formatted citation to the resources that you will be using as part of your research.

Creating a My EBSCOhost Account

To create a My EBSCOhost account:

  1. Click the Sign In link in the top toolbar of EBSCOhost.

  2. From the Sign In to My EBSCOhost Screen, click the Create a new account link.

  3. The Create a New Account Screen displays with Personal Account entered in the Account Type field.

  4. Fill in the fields on the Create a New Account Screen. When you have completed the fields, click Continue.

  5. If all the information was accepted, a message appears that provides your user name and password. Click OK. You will be automatically logged in as a personal user. You should note the user name and password you created so you can log in at a future session.

Important Notes:

  • We ask for your name, e-mail address, a unique login name, password, and password validation. This information is only used to identify you at log in so your searches are not viewed or used by anyone else. We do not share this information.

  • Passwords should be five or more characters, with a mixture of upper and lower case letters and numbers, for example: Gastly314.

  • The Library and/or EBSCO Publishing are unable to obtain and give out user ID and password information. You should record your user name and password immediately after you create it.

APA Citation Style

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