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SUPER Bowl (Football game) advertisements (1,200+)
ADVERTISING campaigns (66,500+)
ENDORSEMENTS in advertising (2950+)
EMPLOYEE health promotion (3400+)
GREEN marketing (1,600+)
Provides several page summaries of marketing campaigns of hundreds of well known (and some not so well known) companies. Entries frequently include suggestions for further reading and citations to related marketing campaigns by the same or other companies.
"HIGHER Education" as a subject (use SUBJECT drop down) will restrict results to college/university settings. This database also has a specific phrase "Universities & Colleges" that will also help focus results.
"Campus greening" is a keyword phrase to consider.
"College Campuses" as a subject (use SUBJECT drop down) will restrict results to college/university settings. "AND" that some particular aspect of "green" technology or policy (keywords or subjects will work).
Green Power Partnership
RENEWABLE energy sources
Full text resource that focuses on traditional engineering challenges & research, computing technology, as well as research concerning the business and social implications of new technology. Provides content from leading trade and industrial journals, professional and technical society journals, specialized subject periodicals, buyers’ guides, directories, conference proceedings and more.
Request full-text articles, chapters/sections of books and conference proceedings. Or look for the green squirrel when you're in a library database to Request It. Articles usually arrive within 2 business days.
MLA handbook, Eighth edition, The Modern Language Association of America, 2016. Contains guidelines for doing research, giving citations, and preparing bibliographies.
Location: Reserve - Permanent LB2369 .G53 2016 ( at Reserves behind circulation desk )