Home - ENTR 315 - Entrepreneurship Practicum - LibGuides at Millersville University of Pennsylvania

Highlighted eBook Resources

Business Plan eBooks

The Business Plan Workbook by Colin Barrow; Paul Barrow; Robert Brown
ISBN: 9780749472832
Publication Date: 2015-01-28
How to Write a Business Plan by Mike P. McKeever
ISBN: 9781413325454
Publication Date: 2018-11-30
The Standout Business Plan by Vaughan Evans; Brian Tracy
ISBN: 9780814434116
Publication Date: 2014-05-22

Other books available on creating a business plan

Market Research & Analytics eBooks

Researching Business Ideas by Brian O'Kane
ISBN: 9781846210495
Publication Date: 2011
Marketing Research for Small Business by David J. Smith; Barbara A. VanderWerf
ISBN: 9781536140422
Publication Date: 2018-10-10
Market Research Methods in the Sports Industry by Neven Šerić & Jasenko Ljubica
ISBN: 9781787541924
Publication Date: 2018-05-29
Lean Analytics by Alistair Croll; Benjamin Yoskovitz
ISBN: 9781449335670
Publication Date: 2013-03-21

Venture Capital eBooks

Venture Capital by Kaiwen Leong; Wenyou Tan; Elaine Leong
ISBN: 9789814561006
Publication Date: 2014-09-07
Raise Capital on Your Own Terms by Jenny Kassan
ISBN: 9781523084715
Publication Date: 2017-10-09
The Crowdfunding Handbook by Cliff Ennico
ISBN: 9780814433607
Publication Date: 2016-05-10

Other books on crowdfunding

Entrepreneurship eBooks

Advancing U. S. Latino Entrepreneurship by Marlene Orozco (Editor); Alfonso Morales (Editor); Michael J. Pisani (Editor)
ISBN: 9781557539373
Publication Date: 2020-04-15
Raising Entrepreneurial Capital by John B. Vinturella; Suzanne M. Erickson
ISBN: 9780124016668
Publication Date: 2013-01-18
Entrepreneurship by BarCharts, Inc.
ISBN: 9781423225393
Publication Date: 2015-05-31
Entrepreneurship by Alan S. Gutterman
ISBN: 9781948976534
Publication Date: 2018-09-01
The Accidental Entrepreneur by Susan Urquhart-Brown
ISBN: 9780814401675
Publication Date: 2008-05-26
The Great Debates in Entrepreneurship by Donald F. Kuratko (Editor); Sherry Hoskinson (Editor)
ISBN: 9781787430761
Publication Date: 2017-08-24
Sun Tzu's the Art of War by Bin Sun; Ken Langdon; Karen McCreadie
ISBN: 9781904902829
Publication Date: 2008-04-18

Innovation

Assessment of Responsible Innovation by Emad Yaghmaei (Editor); Ibo van de Poel (Editor)
ISBN: 9780429298998
Publication Date: 2020-11-11
Driving Innovation from Within by Kaihan Krippendorff
ISBN: 9780231548366
Publication Date: 2019-10-21

Find e-books to support your research

EBSCOHost ebooks This link opens in a new window
700,000+ ebooks on all topics.

Internet Resources

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SBA - Plan your business
The Best Ways to Do Market Research for Your Business Plan
This is a link to an article from the online resource, Entrepreneur.
SCORE library of free resources
SCORE provides free business templates, eguides, checklists, blogs, infographics, videos and other helpful resources. Direct link to the SCORE library.
more...less...
SCORE, the nation’s largest network of volunteer, expert business mentors, is dedicated to helping small businesses get off the ground, grow and achieve their goals. Since 1964, we have provided education and mentorship to more than 11 million entrepreneurs.

Library Search ( nearly everything )

Databases

Business Source Complete This link opens in a new window
Business Source Complete will likely provide you with all the literature (scholarly, trade, popular) that you will need for your research in the area of consumer behavior.
Contains scholarly research, trade publications, and industry news and reports.
Includes books, case studies, company profiles, country reports, industry reports, market research reports, peer reviewed scholarship from more than 2000 journals available in full text, SWOT analysis and thousands of trade publications. Coverage begins in 1886 (yes, 1886).

Additional Resources

Statistics

US Census Data This link opens in a new window
Official U.S. Census Bureau data covering the state, county, or city levels for population, housing, economic and geographic data.
Pew Research Center This link opens in a new window
Pew Research Center conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.

Consumers

American Customer Satisfaction Index
Cross-industry benchmarks of Customer Satisfaction
Consumer Expenditure Survey
Consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
Federal Reserve Survey of Consumer Finances
A triennial cross-sectional survey of U.S. families. The survey data include information on families’ balance sheets, pensions, income, and demographic characteristics.

Market Research

BusinessUSA
A centralized, one-stop platform to make it easier than ever for businesses to access services to help them grow and hire

Business Plans

Business Plans Handbook (Virtual Reference Library)
Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses.

Patents

Google Patent Search
7 million patents granted by the United States Patent and Trademark Office.
United States Patent and Trademark Office Patent Search

Market Research

Business Source Complete will be your best bet for information gathering across multiple sources. While visiting the journal below may help you browse current articles to get a sense of trends.

JCR: Journal of Consumer Research
The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. Topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).