Skip to Main Content
Highlighted eBook Resources
Business Plan eBooks
Market Research & Analytics eBooks
Venture Capital eBooks
Find e-books to support your research
The websites listed in this guide are for reference and research purposes only.
Usage guidelines vary widely by resource. It is every student’s ethical responsibility to evaluate the usage guidelines when choosing to reproduce any image to avoid copyright violation.
Respect the intellectual property of others and use your best judgment when deciding to reproduce an image, and always credit your source!
Library Search ( nearly everything )
Business Source Complete
Business Source Complete will likely provide you with all the literature (scholarly, trade, popular) that you will need for your research in the area of consumer behavior.
Contains scholarly research, trade publications, and industry news and reports.
Includes books, case studies, company profiles, country reports, industry reports, market research reports, peer reviewed scholarship from more than 2000 journals available in full text, SWOT analysis and thousands of trade publications. Coverage begins in 1886 (yes, 1886).
US Census Data
Official U.S. Census Bureau data covering the state, county, or city levels for population, housing, economic and geographic data.
Pew Research Center
Pew Research Center conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.
American Customer Satisfaction Index
Cross-industry benchmarks of Customer Satisfaction
Consumer Expenditure Survey
Consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
Federal Reserve Survey of Consumer Finances
A triennial cross-sectional survey of U.S. families. The survey data include information on families’ balance sheets, pensions, income, and demographic characteristics.
A centralized, one-stop platform to make it easier than ever for businesses to access services to help them grow and hire
Business Source Complete will be your best bet for information gathering across multiple sources. While visiting the journal below may help you browse current articles to get a sense of trends.
JCR: Journal of Consumer Research
The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. Topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).
Scott Anderson is the Subject Librarian for Entrepreneurship
Contact Scott for your research needs in any of your entrepreneurship courses.
McNairy Library • Millersville University • 9 North George St., Millersville, PA 17551 • (717) 871-7111 • Comments? Let us know!
© Copyright 2016. All Rights Reserved. Millersville University is an Affirmative Action/ Equal Opportunity Institution. A Member of Pennsylvania’s State System of Higher Education.