Skip to main content
Highlighted eBook Resources
Business Plan eBooks
The Business Plan Workbook by
Publication Date: 2015-01-28
The Business Plan Workbook takes a practical approach to topic of business planning for new venture creation and development. Equally suitable for a range of academic and professional courses and for those developing small businesses, it takes the reader through 29 assignments to help you create and present your business plan, from learning how to create a competitive business strategy through to forecasting sales volume and value. It will help you to validate your business idea, brand your business, research and segment your market, and raise finance; all through one persuasive plan.
The Standout Business Plan by
Publication Date: 2014-05-22
book shows readers how to create a business plan that speaks directly to investors and lenders and makes it easy for them to say yes. Featuring case studies and examples of both what to do and what not to do, the book reveals how to: ● Include the vital information backers need, while leaving out extraneous filler that gets in the way ● Address key factors such as market demand, competition, and strategy ● Spell out the essence of your business proposition ● Outline resources and financial forecasts ● Assess risk from the backer's perspective ● Evaluate and improve the plan to ensure its success
Market Research & Analytics eBooks
Researching Business Ideas by
Publication Date: 2011
Once you have a business idea, you must ask yourself,'Will anyone want to buy my product / service?'. Market research tells you about your customers, competition and pricing, as well as your likely sales volume, costs, investment and profitability.
This book walks the reader through a series of questions to ensure the reader thoroughly researches their business idea.
How to Carry Out Market Research: The key to good business is in the planning! by
Publication Date: 2016
This guide will cover the basics of market research, allowing you to move into the world of business as prepared as you can be!In 50 minutes you will be able to:•Identify your target clientele and set your pricing and positioning accordingly•Understand how to carry out effective market research•Learn the best type of format to use for market research and whether you should do it yourself or leave it to professionalsABOUT 50MINUTES.COM | COACHING The Coaching series from the 50Minutes collection is aimed at all those who, at any stage in their careers, are looking to acquire personal or professional skills, adapt to new situations or simply re-evaluate their work-life balance. The concise and effective style of our guides enables you to gain an in-depth understanding of a broad range of concepts, combining theory, constructive examples and practical exercises to enhance your learning.
Lean Analytics by
Publication Date: 2013-03-21
This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.Understand Lean Startup, analytics fundamentals, and the data-driven mindset.Look at six sample business models and how they map to new ventures of all sizes. Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.
Venture Capital eBooks
Venture Capital by
Publication Date: 2014-09-07
How do you avoid making the mistakes made by the ninety-nine percent that have failed? Is there any hope for a beginner? What are some secret tips and tricks to making it to the top? Apart from showing you how to succeed; this book will also reveal true stories of how entrepreneurs have failed. Follow the correct strategies and avoid the pitfalls. The book delves straight to the point and brings you into the mindset of a successful venture capitalist; while shaping your experience with notes from real industry insiders.
Raise Capital on Your Own Terms by
Publication Date: 2017-10-09
Fund and Fuel Your Dreams!You're an entrepreneur with a great idea. But your business needs money. So, do you max out your credit cards, borrow from friends and family, and do everything yourself? Or do you make a devil's bargain with some venture capitalist who'll demand a tenfold return and could easily take your business out from under you? No and no! You don't have to bootstrap, and you don't have to sell out! Jenny Kassan says the landscape of investment capital is far larger and more diverse than most people realize. She illuminates the vast range of capital-raising strategies available to mission-driven entrepreneurs and provides a six-step process for finding and enlisting investors who are a match with your personal goals and aspirations. The plan you create will inspire you, excite you, and help you achieve your dreams!
Raising Entrepreneurial Capital by
Publication Date: 2013-01-18
Raising Entrepreneurial Capital guides the reader through the stages of successfully financing a business. The book proceeds from a basic level of business knowledge, assuming that the reader understands simple financial statements, has selected a specific business, and knows how to write a business plan. It provides a broad summary of the subjects that people typically research, such as'How should your company position itself to attract private equity investment?'and'What steps can you take to improve your company's marketability?'Much has changed since the book was first published, and this second edition places effects of the global recession in the context of entrepreneurship, including the debt vs. equity decision, the options available to smaller businesses, and the considerations that lead to rapid growth, including venture capital, IPOs, angels, and incubators.
Publication Date: 2015-05-31
this 6-page guide by our author, successful entrepreneur and well-connected Babson College graduate can help steer the course. Suggested uses: • Students – quick reference tool for a major in entrepreneurship or business
The Accidental Entrepreneur by
Publication Date: 2008-05-26
Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a successful owner than she ever expected. In The Accidental Entrepreneur, she takes all the mystery out of going solo. For those who are just beginning to consider starting a venture as well as those who want to take their organization to the next level, she offers advice on what works and what doesn't. With hard-won wisdom and empathy, she shows readers: • the 8 questions everyone should ask up front • the top 10 traits of the successful entrepreneur • how to obtain a license and sellers permit • the best way to create a business plan • 10 simple ways to get referrals • the 6 secrets of marketing a business • smart tips for investing and finance • ways to avoid burnout • how to avoid the 7 biggest pitfalls in business Starting one's own business should be exciting, not scary. This is the one book that will show readers how to create a successful and fulfilling venture they can be proud of.
The Great Debates in Entrepreneurship by
Publication Date: 2017-08-24
This volume presents some of the most important'debates'that exist in the field of Entrepreneurship today. It brings together leading scholars, deriving contributions from special sessions designed by the Global Consortium of Entrepreneurship Centers (GCEC) to discuss both sides of these'great debates'. Topics include: “Is the Business Plan Really Dead and Should It Be,” “Does the Lean Start up Deserve all the Hype?” “Entrepreneurial Ecosystem - Weak Metaphor or Genuine Concept?” “Teaching vs. Doing – Is there a Role for Lecture and Content in Entrepreneurship Education?” “Should Centers Be Controlled Centrally?” and “Is a Bachelor's Degree in Entrepreneurship Worth It?”.
Sun Tzu's the Art of War by
Publication Date: 2008-04-18
Sun Tzu's The Art of War has provided strategists with essential advice on battlefield tactics and management strategies for more than two thousand years. In recent years The Art of War has become a cult book for business leaders and is regarded as essential reading for global entrepreneurs seeking to master strategy. The book has also, unsurprisingly, had a huge influence on military planning both in the East and West. Assuming you don't necessarily have any countries to invade or plan to lay siege to any kingdoms in the foreseeable future author Karen McCreadie interprets Sun Tzu's strategies for the debatably less dangerous pursuit of business. This brilliant interpretation of Sun Tzu's work is not a substitute for the original. Its purpose is simply to illustrate the timeless nature of Master Sun's extraordinary insights by bringing them to life through modern business case-studies.
Find e-books to support your research
The websites listed in this guide are for reference and research purposes only.
Usage guidelines vary widely by resource. Some images and sounds are open-access and free to use, while others may require a licensing fee. It is every student’s ethical responsibility to evaluate the usage guidelines when choosing to reproduce any image to avoid copyright violation.
Respect the intellectual property of others and use your best judgment when deciding to reproduce an image, and always credit your source!
Library Search ( nearly everything )
Business Source Complete
Business Source Complete will likely provide you with all the literature (scholarly, trade, popular) that you will need for your research in the area of consumer behavior.
Contains scholarly research, trade publications, and industry news and reports.
Includes books, case studies, company profiles, country reports, industry reports, market research reports, peer reviewed scholarship from more than 2000 journals available in full text, SWOT analysis and thousands of trade publications. Coverage begins in 1886 (yes, 1886).
US Census Data
Official U.S. Census Bureau data covering the state, county, or city levels for population, housing, economic and geographic data.
Pew Research Center
Pew Research Center conducts public opinion polling, demographic research, media content analysis and other empirical social science research. Pew Research does not take policy positions. It is a subsidiary of The Pew Charitable Trusts.
American Customer Satisfaction Index
Cross-industry benchmarks of Customer Satisfaction
Consumer Expenditure Survey
Consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics. The survey data are collected for the Bureau of Labor Statistics by the U.S. Census Bureau.
Federal Reserve Survey of Consumer Finances
A triennial cross-sectional survey of U.S. families. The survey data include information on families’ balance sheets, pensions, income, and demographic characteristics.
A centralized, one-stop platform to make it easier than ever for businesses to access services to help them grow and hire
Business Source Complete will be your best bet for information gathering across multiple sources. While visiting the journal below may help you browse current articles to get a sense of trends.
JCR: Journal of Consumer Research
The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, communications, and anthropology are featured in this interdisciplinary journal. Topics ranging from micro-level processes (such as brand choice) to more macro-level issues (such as the development of materialistic values).
Scott Anderson is the Subject Librarian for Entrepreneurship
Contact Scott for your research needs in any of your entrepreneurship courses.
McNairy Library • Millersville University • 9 North George St., Millersville, PA 17551 • (717) 871-7111 • Comments? Let us know!
© Copyright 2016. All Rights Reserved. Millersville University is an Affirmative Action/ Equal Opportunity Institution. A Member of Pennsylvania’s State System of Higher Education.