Answering the journalist's questions (who? what? where? when? why? so what? how? ) will help you narrow down your problem. Use a concept map to brainstorm the issue you would like to explore:
Brainstorm answers to the following questions about your audiences:
1. Who is your primary reader? Who are you appealing to? Who are you trying to persuade/call for action?
2. Who is your target audience? Who are you trying to help?
3. Who are your stakeholders? Who can help you solve the issue?
1. Community Research:
2. People Research:
Find out about your primary reader as well.
3. Organizations/Government Agencies Research:
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